Some competitors are placing orders well before they need the chips, others are paying premiums to ensure a supply and - in the worst of cases - may even be forced to reduce the specs of their phones if they are unable to buy the chips they need ...
Reuters reports that even large companies like LG are being forced to act. 'After the supply shortages emerged we brought forward our procurement decisions ... to ensure a stable supply, smartphone and personal computer maker LG said in a statement, adding it had pushed up quarterly purchase decisions by about a month.
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