Pre-orders for the S8 and S8+ were up by 30 percent from last year's number of reservations for the S7 and S7 Edge, according to a statement Samsung provided us via email. While concrete sales numbers weren't disclosed, the company said the S8 had the most successful pre-sale period for a smartphone in Samsung's history.
The record number of pre-orders comes as a vote of confidence in Samsung as it continues to face scrutiny after the failure of the Galaxy Note 7 — a legacy that, while not mentioned explicitly, appears to have had a major influence on the company's messaging about the S8's successful launch.
Tim Baxter, the company's American president and CEO, struck a cautiously optimistic, even conciliatory tone in the statement.
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